Mobile Internet and E-mail Services Jump in Popularity Among U.S. Consumers
Posted on December 1st, 2009 by Kat Lorbissy
Forty-four percent pay for non-text mobile data services, reinforcing current business models for mobile carriers
Adoption of non-text mobile data services has exceeded 40% of the more than 70 million U.S. broadband households with a mobile phone service, according to Parks Associates’ new consumer study Mobile Convergence: Platforms, Applications, and Services.
Over one-fourth of mobile service users have adopted mobile Internet and e-mail services, eclipsing other mobile data ARPU drivers like mobile TV and music, indicating that carriers will have to win subscribers through more “practical” services first. The fast adoption of mobile social networking and navigation services, which have both exceeded 10%, also indicates carriers can be successful in deploying popular Web activities as revenue-generating data services on the mobile platform.
“Non-text mobile data services are central to wireless carriers’ long-term plans for revenue growth,” said Harry Wang, Director of Health and Mobile Product Research, Parks Associates, “The strong growth in usage of mobile Internet, e-mail, social networking, and navigation during the past two years shows consumers are eager for mobile applications that offer convenience and rich features.”
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