Verizon Ushers in a New Era of Television Entertainment in US

Posted on November 4th, 2009 by Abdul Montaqim

Residents of Pennsylvania’s Queen City now have a superior choice for television entertainment delivered over a superior all-fiber optic network – FiOS TV from Verizon.
“Consumers in Allentown now have a better alternative for TV,” said Mary Yarbrough, vice president of marketing and sales operations for Verizon’s Mid-Atlantic region. “Our advanced fiber-optic network was built for [...]

Tags: fios tv, verizon

Apple Introduces Apple TV 3.0 Software With Redesigned User Interface

Posted on October 29th, 2009 by Abdul Montaqim

Apple has introduced new Apple TV 3.0 software featuring a redesigned main menu that makes navigating users’ favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes Store even better on the TV.
Users can now enjoy iTunes Extras [...]

Tags: apple, apple tv, ipod, itunes

Comcast Forges ‘Excalibur’ for IPTV

Posted on October 29th, 2009 by Abdul Montaqim

Comcast Corp has an underground IPTV and video convergence project under way, code-named “Excalibur,” Cable Digital News has learned.
Comcast hasn’t released any details about the project, said to be near the top of the MSO’s priority list. But sources familiar with Excalibur say its aim is to develop a “services overlay” that would put all [...]

Tags: comcast, iptv

First-Ever Report on How Brand Marketers Are Succeeding With Mobile Advertising Released

Posted on October 29th, 2009 by Abdul Montaqim

A new report reveals that marketers in industries such as CPG, Auto and Entertainment are generating high response rates and using innovative creative.
Quattro Wireless (www.quattrowireless.com), the leading premier global mobile ad network, today announced it is celebrating the company’s third birthday with the release of the first Mobile R.O.I. Report for Brands: Results and Objectives [...]

Tags: mobile advertising, quattro wireless

Siemens wins digital marketing award

Posted on October 28th, 2009 by Abdul Montaqim

ITSMA announced today that Siemens Enterprise Communications (SEN Group) won a 2009 Marketing Excellence Awards Gold Award for Marketing Excellence in the Leveraging Digital Marketing category for their Digital Channel solution. SEN Group is being recognized for efforts in the digital enhancement of its Go Forward! partner program, including supplying partners with the necessary tools [...]

Tags: awards, digital marketing, siemens