Comcast Corp has an underground IPTV and video convergence project under way, code-named “Excalibur,” Cable Digital News has learned.
Comcast hasn’t released any details about the project, said to be near the top of the MSO’s priority list. But sources familiar with Excalibur say its aim is to develop a “services overlay” that would put all [...]
A new report reveals that marketers in industries such as CPG, Auto and Entertainment are generating high response rates and using innovative creative.
Quattro Wireless (www.quattrowireless.com), the leading premier global mobile ad network, today announced it is celebrating the company’s third birthday with the release of the first Mobile R.O.I. Report for Brands: Results and Objectives [...]