A dramatic shake-up in the U.S. market for new handset sales will ensue as smartphones grow to comprise roughly 60 percent of new handsets sold in the U.S. by 2014, according to the latest forecast data from Pyramid Research (ww.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Pyramid Research’s recently released Mobile Handset Forecasts (http://www.pyr.com/mhfcst.htm?sc=PR111209_FCMBHN) find that smartphones will represent 31 percent of new handsets sold in the U.S. in 2009, more than double from 15 percent two years prior, writes Dan Locke, Senior Analyst at Pyramid in Why BlackBerry Will Be No. 1 by 2014. “Today, BlackBerry has nearly 50 percent of the U.S. smartphone market, but when smartphones’ share of new handsets sales double in 2014, we expect Apple’s exclusive relationship with AT&T to have ceased, which could potentially make the iPhone available to an additional 200 million U.S. wireless customers,” Locke writes. “However, even if competitors, such as Motorola, LG, Samsung, and Nokia, are able to improve their positioning in this growing segment, we expect RIM to remain at the forefront of the U.S. market.”
Read the full Pyramid Point “Why BlackBerry Will Be No. 1 by 2014 (http://www.pyramidresearch.com/points/item/091109.htm?sc=PR111209_FCMBHN).”
Our Mobile Handset Forecast products provide a complete picture of handset sell-through in the 46 markets worldwide, including U.S. and Canada. It includes five years of historical data and five years of market projections for metrics such as total handset sales, handset sales by network technology, new handset sales (by technology, by technology generation, by feature set), smartphone handset sales, vendor market share, and handset ASP. Download a forecast template here (http://www.pyramidresearch.com/downloads.htm?id=2&sc=PR111209_FCMBHN).
Based on rigorous and time-tested research methodology and data modeling, Pyramid’s Forecast Services stand as the communications industry’s most reliable and robust forecasting tools. Clients have access to 1,200-plus key market indicators updated quarterly covering the mobile, fixed, and convergence sectors for nearly 100 countries, including detailed operating metrics for more than 400 operators worldwide.
Written by Pyramid analysts, Pyramid Points are complimentary online notes that provide insight into market, business, and regulatory developments in the global telecoms industry, based on key findings from Pyramid’s renowned forecast services. View all Pyramid Points here (http://www.pyr.com/points.htm).
Leave a Reply